AUDI A5
If Artificial Intelligence Could Dream
When you pitch on a brief that says - “global car launch” you know from the off that the witty as.. dialogue you love to write is as useful as a chocolate kettle.
So to tell the story of the Audi A5 - one of Audi’s data & tech driven function meets emotive (yep that word) human design, we went down a very visual approach. Imagining what happens inside the mind of a supercomputer when all that hard logic and engineering data is given the most human trait of all - the ability to dream.
Through 6 months of CGI development with GMUNK & The Mill the visual look was complete, with cuts of the master assets running across all global regional markets (excludes North America).
Full master cut
The OOH was created from a live 'AI' light installation that downloaded the shape onto the car below:
Static OOH:
