CONTIKI
Pin Me If You Can
Gamifying the vacation brochure.
The best memories of any trip are rarely the landmarks. They're the local characters you meet along the way.
So for the launch of Contiki's new South American tours, we got the locals to do the advertising. Through a series of selfie-style videos, each local gave us a tour of their home city — hiding visual clues along the way.
Your job was to spot them, pin the location on Google Maps, and race to find them before anyone else. Every few days a new clue video dropped. The closest pins to each local won a tour.
http://www.pinmeifyoucan.com/