MORE /// MORE | Other Work
12+ years in the game, I have a bunch of other made work some of which is down here in no particular order, plus an exploding filling cabinet of strategic insights and ideas I wish I'd made but never got off the ground... If there's anything specific you need I probably have it somewhere. Don't be afraid to ask.
WEWORK: A Scalable Campaign For Scalable Business
Putting WeWork's agile office space proposition into a simple digital display campaign, visually inspired by the sim game genre of the early 90s.
WEWORK: A Scalable Campaign For Scalable Business
Putting WeWork's agile office space proposition into a simple digital display campaign, visually inspired by the sim game genre of the early 90s.
SAMSUNG X TOKYO OLYMPICS: World Lens
Using AR experiences to showcase different youth cultures from around the world, as part of the official Tokyo Olympics 2020(2021) app.
Using AR experiences to showcase different youth cultures from around the world, as part of the official Tokyo Olympics 2020(2021) app.
ORANGE: The Phone Fund Game
Need a new phone? Keep chatting.
Phone Fund earns Orange customers money towards a new phone the more they talk on their current one.
To give non-customers a taste of what it's like, we created a socially powered game that rewarded people the more they talked on social media.
Need a new phone? Keep chatting.
Phone Fund earns Orange customers money towards a new phone the more they talk on their current one.
To give non-customers a taste of what it's like, we created a socially powered game that rewarded people the more they talked on social media.
FOOTBALL MANAGER '19: From Wonderkid To Worldclass
On the surface the FM series looks nothing more than a glorified spreadsheet. But delve a little deeper and you'll find a game driven by the world's largest football player database. As many repeat players know, it is this database that has helped predict some of footballs next great talents IRL, and the key to success in the game.
Starting 17 seasons in, we rewind back to start to follow one manager's career through the development of an FM19 wonderkid.
On the surface the FM series looks nothing more than a glorified spreadsheet. But delve a little deeper and you'll find a game driven by the world's largest football player database. As many repeat players know, it is this database that has helped predict some of footballs next great talents IRL, and the key to success in the game.
Starting 17 seasons in, we rewind back to start to follow one manager's career through the development of an FM19 wonderkid.
SPORTPESA: Chance—Invented In Africa
Brand manifesto for Kenyan startup and mobile sports gaming app - SportPesa.
In a continent of extreme poverty the idea of hard selling a gambling company is about as appealing as selling cigarettes to toddlers.
Thankfully for this campaign our storytelling strategy was to focus on the shared connection of SportPesa's startup mentality with the entrepreneurial spirit of all Africans.
The commercials ran as 4x connected 30 second spots during televised games of the FIFA World Cup in Southern & East Africa.
Brand manifesto for Kenyan startup and mobile sports gaming app - SportPesa.
In a continent of extreme poverty the idea of hard selling a gambling company is about as appealing as selling cigarettes to toddlers.
Thankfully for this campaign our storytelling strategy was to focus on the shared connection of SportPesa's startup mentality with the entrepreneurial spirit of all Africans.
The commercials ran as 4x connected 30 second spots during televised games of the FIFA World Cup in Southern & East Africa.
Launch 30”
STELLA ARTOIS: Le Party Trick
AIR ACTION VIGORSOL: The Trailer Before The Trailer
Following on from the Koala's latest TV spot 'Movie Star' we turned Italy's most famous chewing gum brand into a film production house - Vigorsol Pictures for a YouTube pre-roll campaign.
Starring 'The Koala' - Vigorsol's brand icon, the trailers were created entirely with cheap stock footage and some nifty comping. They then ran as pre-rolls ahead of real movie trailers during summer blockbuster season.
TV Spot - Movie Star
Following on from the Koala's latest TV spot 'Movie Star' we turned Italy's most famous chewing gum brand into a film production house - Vigorsol Pictures for a YouTube pre-roll campaign.
Starring 'The Koala' - Vigorsol's brand icon, the trailers were created entirely with cheap stock footage and some nifty comping. They then ran as pre-rolls ahead of real movie trailers during summer blockbuster season.
TV Spot - Movie Star
Trailer #1 - The Marsupial
Trailer #2 - Marsupial Vice
Orange: The Feed
Powered by social media - The Feed was an ever growing collection of weekly, bi-weekly, and monthly campaigns embracing a new era of communication. Engaging online communities through playful uses of Twitter, FB, YouTube, and Google.
Powered by social media - The Feed was an ever growing collection of weekly, bi-weekly, and monthly campaigns embracing a new era of communication. Engaging online communities through playful uses of Twitter, FB, YouTube, and Google.
LASTMINUTE.COM: Memories vs Things
Stealing Black Friday shoppers away for a social experiment for travel site Lastminute.com.
Stealing Black Friday shoppers away for a social experiment for travel site Lastminute.com.
DIESEL: Dogs In Sunglasses SS12
At the turn of the previous decade the internet was pretty much mostly; porn, cat videos, dog videos. So to launch Diesel's four new unique breeds of sunglasses for SS12 online, we jumped on the latter.
At the turn of the previous decade the internet was pretty much mostly; porn, cat videos, dog videos. So to launch Diesel's four new unique breeds of sunglasses for SS12 online, we jumped on the latter.