VIGORSOL EASY
Green Is The New Rock ‘n’ Roll
Want to hide incriminating smells from your parents? Vigorsol has been the gum of choice in Italy for generations.
So when they came to us to launch a new stevia sweetened range, talking about stevia wasn't the answer. Talking about the tension between kids and their parents was.
Every teenager is pre-programmed to rebel. What's interesting about today's kids is that their vices are sobriety and wellness — while their MTV-gen parents are still clinging to sex, drugs, and rock 'n' roll. We flipped the script. Green really was the new rock 'n' roll.
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