https://markbushnell.com portfolio Mon, 10 Jun 2024 18:13:16 +0000 https://markbushnell.com en https://markbushnell.com/Page-1 Wed, 08 May 2024 21:00:22 +0000 portfolio https://markbushnell.com/Page-1 EE ︎ Brand Launch When T-Mobile UK &amp; Orange UK completed the largest brand merger of the past two decades. I was fortunate enough to be part of the team that built a new brand from scratch. Whilst the previous two brands were all about mobile calls, this new brand - EE, with high speed mobile data was a new era. And so for BTL comms our strategic insight was simple - this was internet culture to your phone.With that we communicated product proof points such as streaming ‘HD video’ or ‘no more buffering’ not in a traditional broadcast sense, but through the lens of an internet culture brand.To much free press we launched with a Hollywood style frame for frame remaster of Fenton - the UK’s most watched viral from the previous year. The ad was covered by UK news groups - The Sun | The Telegraph | The Mirror | Metro - as well as global tech &amp; biz - Forbes | Business Insider | Mashable | Fast CompanyTo follow up, with the help of EE brand ambassador - Kevin Bacon, we then hijacked the YouTube channel of chef Jamie Oliver with a message about buffering. To follow up, with the help of EE brand ambassador - Kevin Bacon, we then hijacked the YouTube channel of chef Jamie Oliver with a message about buffering. <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" data-mid="210538463" border="0" src="https://freight.cargo.site/w/1000/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" data-mid="210538463" border="0" src="https://freight.cargo.site/w/1000/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" data-mid="210538463" border="0" src="https://freight.cargo.site/w/1000/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" data-mid="210538463" border="0" src="https://freight.cargo.site/w/1000/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" /> <img width="1875" height="2300" width_o="1875" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" data-mid="210538463" border="0" src="https://freight.cargo.site/w/1000/i/8a290dc9dd75cf4f7b8b3c808d074aceaa6610f3aca0d364bb61ca2035be3b3d/vertical.svg" /> https://markbushnell.com/Main-page Wed, 08 May 2024 21:00:22 +0000 portfolio https://markbushnell.com/Main-page MARK BUSHNELL ABOUT EMAILLINKEDIN EF ADVENTURES ◇ BRAND /&nbsp; SPORTS DIRECT ◇ SEASONALS /&nbsp; EE ◇ BRAND LAUNCH /&nbsp;EE&nbsp;◇ BRAND LAUNCH /&nbsp; VIGORSOL EASY&nbsp;◇ GREEN IS THE NEW ROCK’N’ROLL /&nbsp; RNLI ◇ DONATION FOR THE SOCIAL AGE /&nbsp; VGB&nbsp;◇ REALLY MEATY REALLY PLANTS /&nbsp; AUDI ◇ A5 / AUDI ◇ A5 /&nbsp; CONTIKI ◇ PIN ME IF YOU CAN /&nbsp; MORE /// MORE&nbsp;/// MORE /// MORE ///&nbsp; ◁&nbsp;WAY BETTER THAN WORKING&nbsp; ↑ ↑ ↑&nbsp; NOTHING TO SEE DOWN HERE &nbsp; © 2024 / MARK BUSHNELL CREATIVE https://markbushnell.com/Information Wed, 08 May 2024 21:00:23 +0000 portfolio https://markbushnell.com/Information ABOUT ︎ Hello CD turned brand builder. Craft and storytelling from a decade in London advertising — BBH, Mother, POKE. Now embedded with growth-stage companies helping them figure out who they are and how to say it. Based in Vancouver, BC. Open to remote w/ travel. I work both sides of the pond. Here’s me as a postage stamp&nbsp;︎︎︎ <img width="458" height="608" width_o="458" height_o="608" data-src="https://freight.cargo.site/t/original/i/6b502283686434d43e79ba5afd7078b9c95412d542ecdfb17b560deb64d85ed4/Screenshot-2024-05-07-at-16.59.52_458.png" data-mid="210541296" border="0" src="https://freight.cargo.site/w/458/i/6b502283686434d43e79ba5afd7078b9c95412d542ecdfb17b560deb64d85ed4/Screenshot-2024-05-07-at-16.59.52_458.png" /> Talk to memarkbushnellcreative@gmail.com&nbsp;CV/Resume For a deeper rummage into my past [click here] https://markbushnell.com/EE Wed, 15 Feb 2017 11:54:28 +0000 portfolio https://markbushnell.com/EE EE ︎ Brand Launch When T-Mobile UK and Orange UK merged to form EE, the brief was simple and terrifying in equal measure — build a new brand from scratch.&nbsp;I was part of the core team that did exactly that. The previous two brands had been all about mobile calls. EE was a new era: high speed mobile data. So our strategic insight for BTL was equally simple — this wasn't a phone network anymore. This was internet culture in your pocket. We launched with a Hollywood-style, frame-for-frame 4G remaster of Fenton — the UK's most watched viral of the previous year. The idea was covered across UK news and global tech press -&nbsp;The Sun | The Telegraph | The Mirror | Metro |&nbsp;Forbes | Business Insider | Mashable | Fast Company To follow up, we hijacked the YouTube channel of Jamie Oliver — with the help of EE brand ambassador Kevin Bacon — to make a point about buffering. If you're impatient skip to 1:05 to get the idea. ︎&nbsp;Index Next Page&nbsp;︎ https://markbushnell.com/SPORTS-DIRECT Thu, 04 Nov 2021 22:50:58 +0000 portfolio https://markbushnell.com/SPORTS-DIRECT SPORTS DIRECT ︎ Sport Starts Here&nbsp; The brand thought: Ask any top UK athlete where they got their first football boots, tennis racket, running shoes. Nine times out of ten the answer is Sports Direct. As Europe's biggest sports retailer, SD is the gateway into sport for most young people in the UK. Every campaign leans into that truth — not just the vast range of sports they cater for, but the real everyday people, moments, and locations where sport actually begins. Whether you've made the EPL or you're lacing up for the first time, everyone starts in the same place. &gt; Football Fever Starts Here: (Euros 2024) Nothing hijacks the summer quite like a big football tournament. Using the most summer of things — an ice cream van — we show what happens when Football Fever comes to town. Symptoms may include elevated heart rates, increased sociability, awkward amounts of flag waving, uncontrollable limbs, and an overwhelming urge to get outside and play. <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8c67c9329bec44fdb5567533bfa4456b6eacfc3034c5a45ea0cbfe759fb2d6ed/Model-1.jpg" data-mid="214096211" border="0" src="https://freight.cargo.site/w/1000/i/8c67c9329bec44fdb5567533bfa4456b6eacfc3034c5a45ea0cbfe759fb2d6ed/Model-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a50c0d11e4135bfbe3a414df58fe8768b40f5a25b89ee02fc340ba4b0dbd042/Sports-Direct-Euros.jpg" data-mid="214096209" border="0" src="https://freight.cargo.site/w/1000/i/6a50c0d11e4135bfbe3a414df58fe8768b40f5a25b89ee02fc340ba4b0dbd042/Sports-Direct-Euros.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ba15bd2bc9d1e32a9727d6446dc7ef78d83a67326cdf3d1eb9590ac68718ecd2/Ruben-Dias-Jordan-Pickford.jpg" data-mid="214096210" border="0" src="https://freight.cargo.site/w/1000/i/ba15bd2bc9d1e32a9727d6446dc7ef78d83a67326cdf3d1eb9590ac68718ecd2/Ruben-Dias-Jordan-Pickford.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cca2c0bd89de1d1c8bd6e88d32a07a19e8306ef8ff84b92e46f4e07e226ec279/Model.jpg" data-mid="214096208" border="0" src="https://freight.cargo.site/w/1000/i/cca2c0bd89de1d1c8bd6e88d32a07a19e8306ef8ff84b92e46f4e07e226ec279/Model.jpg" /> <img width="2560" height="1646" width_o="2560" height_o="1646" data-src="https://freight.cargo.site/t/original/i/1d8fd88c3370fb25dab2729017f19d21358bdb85609432ae873a0803d5d74120/Ian-Wright-scaled.jpg" data-mid="214096212" border="0" src="https://freight.cargo.site/w/1000/i/1d8fd88c3370fb25dab2729017f19d21358bdb85609432ae873a0803d5d74120/Ian-Wright-scaled.jpg" /> &gt; Dream Big It's Christmas: (Xmas 2023) It's not the gear on your Christmas list that stirs the imagination. It's what you'll do with it. We follow an 11-year-old girl as her wish list — boxing gloves, running shoes, keeper gloves — turns into becoming the best sportsperson in the world. https://markbushnell.com/EF-ADVENTURES-BRAND Mon, 10 Jun 2024 18:13:16 +0000 portfolio https://markbushnell.com/EF-ADVENTURES-BRAND EF / ADV ︎ Almost there...Shaping narrative systems and brand creative for EF Adventures. More to come.&nbsp; https://www.efadventures.com/home&nbsp; https://www.instagram.com/efadventures/?hl=en <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/1216af584d4ffddf444af09453b7b566f27a276deb83999dc391cd4cd8e19624/240727_EF_Adventures_Alps_84.jpg" data-mid="248663109" border="0" src="https://freight.cargo.site/w/1000/i/1216af584d4ffddf444af09453b7b566f27a276deb83999dc391cd4cd8e19624/240727_EF_Adventures_Alps_84.jpg" /> ︎ Index Next Page&nbsp;︎ https://markbushnell.com/VIGORSOL-EASY Wed, 15 Feb 2017 12:42:48 +0000 portfolio https://markbushnell.com/VIGORSOL-EASY VIGORSOL EASY ︎ Green Is The New Rock ‘n’ Roll Want to hide incriminating smells from your parents? Vigorsol has been the gum of choice in Italy for generations. So when they came to us to launch a new stevia sweetened range, talking about stevia wasn't the answer. Talking about the tension between kids and their parents was. Every teenager is pre-programmed to rebel. What's interesting about today's kids is that their vices are sobriety and wellness — while their MTV-gen parents are still clinging to sex, drugs, and rock 'n' roll. We flipped the script. Green really was the new rock 'n' roll. Additional content - 'The Reaction' OOH &amp; Social: <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f4f2181440485dad8156279dcd4679986670f6119eaf7cbff67e971e4494febb/Hugs.gif" data-mid="182205177" border="0" src="https://freight.cargo.site/w/1000/i/f4f2181440485dad8156279dcd4679986670f6119eaf7cbff67e971e4494febb/Hugs.gif" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/07525a2d722cb7bab2b48794e3395450d4ed531b72f51da48c8a4cf8c963ace4/Step.gif" data-mid="182205176" border="0" src="https://freight.cargo.site/w/1000/i/07525a2d722cb7bab2b48794e3395450d4ed531b72f51da48c8a4cf8c963ace4/Step.gif" /> ︎&nbsp;Index Next Page&nbsp;︎ https://markbushnell.com/RNLI Wed, 20 Apr 2022 17:50:21 +0000 portfolio https://markbushnell.com/RNLI RNLI #SAVEWAVE ︎ Donation Box For The Social Age Visit the British coastline and you'll see lifeboat shaped RNLI donation boxes everywhere.Visit the British coastline and you'll see lifeboat shaped RNLI donation boxes everywhere. But despite cult awareness the data pointed to a long term problem — their donation base was 65+ and soon to be dying out. So with a small window to play a longer game, our strategy was to spin the concept of donation on its head and engage a younger and more urban audience — asking not for financial donations but for their social media accounts instead. By visiting the website or scanning the QR code on donation boxes, people donated their social media accounts to the #SAVEWAVE. Twice weekly the RNLI would automatically post on everyone's behalf at the exact time for maximum trending potential — the latest RNLI rescue video captured on GoPro cams worn by the volunteers. In the end over 6,000 people donated their feeds, reaching 1.8 million people on the final #SAVEWAVE post. <img width="1000" height="947" width_o="1000" height_o="947" data-src="https://freight.cargo.site/t/original/i/092f32796a84bb59116d34544a76fa7d3758157f3a3078ae13b0f2c46ce3e461/rnli_savewave_desktop_carousel_01.jpg__1000x1000_q90_subsampling-1.jpg" data-mid="182205200" border="0" src="https://freight.cargo.site/w/1000/i/092f32796a84bb59116d34544a76fa7d3758157f3a3078ae13b0f2c46ce3e461/rnli_savewave_desktop_carousel_01.jpg__1000x1000_q90_subsampling-1.jpg" /><img width="1000" height="947" width_o="1000" height_o="947" data-src="https://freight.cargo.site/t/original/i/2e17f7de5c3c943043602a33a30b2a88f91705dc8b26cc85a9dcb8870058ed15/rnli_savewave_desktop_carousel_02.jpg__1000x1000_q90_subsampling-1.jpg" data-mid="182205201" border="0" src="https://freight.cargo.site/w/1000/i/2e17f7de5c3c943043602a33a30b2a88f91705dc8b26cc85a9dcb8870058ed15/rnli_savewave_desktop_carousel_02.jpg__1000x1000_q90_subsampling-1.jpg" /><img width="1000" height="947" width_o="1000" height_o="947" data-src="https://freight.cargo.site/t/original/i/ceb62dcc02f182f47c9e50a6e1aac783291109c77e83a6c64fe701bc535781c9/rnli_savewave_desktop_carousel_03.jpg__1000x1000_q90_subsampling-1.jpg" data-mid="182205202" border="0" src="https://freight.cargo.site/w/1000/i/ceb62dcc02f182f47c9e50a6e1aac783291109c77e83a6c64fe701bc535781c9/rnli_savewave_desktop_carousel_03.jpg__1000x1000_q90_subsampling-1.jpg" /> ︎&nbsp;Index Next Page ︎ https://markbushnell.com/VERY-GOOD-BUTCHERS Tue, 16 Nov 2021 19:28:26 +0000 portfolio https://markbushnell.com/VERY-GOOD-BUTCHERS VERY GOOD BUTCHERS ︎ Really Meaty Really Plants Canadian alt-meat brand The Very Good Butchers was founded to help the world eat less meat — without compromising on what meat actually tastes like. While other plant-based brands could claim to be meaty in texture, only VGB could claim to be meaty using real whole-food ingredients. No science project stuff — exactly what you'd expect from a brand founded at a farmers market. In a category full of big claims and bigger egos, we wanted to do two things: celebrate the make-your-mum-proud ingredients list, and reclaim the idea of vegan from the yoga-pant archetype clogging up your local Whole Foods. ︎&nbsp;Index Next Page&nbsp;︎ https://markbushnell.com/AUDI Wed, 15 Feb 2017 15:37:10 +0000 portfolio https://markbushnell.com/AUDI AUDI A5 ︎ If Artificial Intelligence Could Dream When you pitch on a brief that says - “global car launch” you know from the off that the witty as.. dialogue you love to write is as useful as a chocolate kettle.So to tell the story of the Audi A5 - one of Audi’s data &amp; tech driven function meets emotive (yep that word) human design, we went down a very visual approach. Imagining what happens inside the mind of a supercomputer when all that hard logic and engineering data is given the most human trait of all - the ability to dream.Through 6 months of CGI development with GMUNK &amp; The Mill the visual look was complete, with cuts of the master assets running across all global regional markets (excludes North America). Full master cut The OOH was created from a live 'AI' light installation that downloaded the shape onto the car below: Static OOH: <img width="979" height="1500" width_o="979" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9b0949d87d8b38a58650693f9af346d0fdf82cb1c9828826f18754f669ab4850/Audi-A5-Port.jpg" data-mid="182205190" border="0" src="https://freight.cargo.site/w/979/i/9b0949d87d8b38a58650693f9af346d0fdf82cb1c9828826f18754f669ab4850/Audi-A5-Port.jpg" /> <img width="1200" height="826" width_o="1200" height_o="826" data-src="https://freight.cargo.site/t/original/i/dc2682f2cb97376b81de6c5b40ab7aad676ac4bcf36d8cb8437e7c7651e17d26/visualartists-24721-w1200-h900-q90-rz3-b75.jpg" data-mid="182205191" border="0" src="https://freight.cargo.site/w/1000/i/dc2682f2cb97376b81de6c5b40ab7aad676ac4bcf36d8cb8437e7c7651e17d26/visualartists-24721-w1200-h900-q90-rz3-b75.jpg" /> ︎&nbsp;Index Next Page ︎